Business Wire, Dec 11, 2008
NEW YORK — Reportlinker.com announces that a new market research report related to the Underwear industry is available in its catalogue.
Global Intimate Apparel Market: 2008 Edition
http://www.reportlinker.com/p098047/Global-Intimate-Apparel-Market-2008-Edition.html
The global lingerie industry supply chain is likely to see falling margins in the near future in the wake of the weakening consumer confidence as a result of looming recession and economic slowdown.
However, the global lingerie industry is not likely to see a major downward growth trend mainly because of the fact that a slowing US and Western European lingerie market is being compensated by the growing Russian and Asian lingerie markets.
The Russian lingerie market is seeing a higher growth rate compared to the overall apparel industry on the back of money spending middle class. Wages and salaries in Russia have grown at an annual average rate of 12.8% over the past years.
The demographic evolution in Asia, particularly in China and India and the increasing urbanization, brand awareness, and rapid retail growth in these two countries are influencing consumers to migrate to branded innerwear, thereby fuelling the growth of organized lingerie market.
Currently the Asian market is playing an important role in the growth of the lingerie industry. While the global lingerie market grew at a rate of approximately 3%, the Asian lingerie market has shown tremendous growth with 8%. So, Asia and to some extent Eastern European countries like Russia have emerged as important markets for Western and Asian lingerie brands.
And the sales channel that has become more pronounced for lingerie manufacturers is the specialist lingerie chains. These chains are taking a major share of the market especially in the European countries. And this is evident with the growing level of consolidation in this sales channel