If Oprah wants to write a diet book, it will be a monster hit; you know that. But the most exciting, up and coming, highly credentialed nutritionist may not have a chance of breaking into print.
(4) Publishers expect authors to make them profitable through personal promotional efforts. ?What are you going to do to sell this book?? is the major question they ask, and agents will tell you, without a personal commitment to sell your own copies, stated in your book proposal, you won?t get a publisher to bite.
(5) Publishers are clueless, themselves, about what to put out there. Reluctant to lead, and reluctant to follow the success of others, they are like the proverbial deer in the headlights.
It used to be the case that if you wanted information on a subject you either went to your library or to your local bookstore. Not anymore.
By going to the Internet, you can assemble the equivalent of a book, fast and more or less, for free. Publishers haven?t figured out how to sell content at a premium, in an environment in which so much of it is available, instantly, for nothing.
There are alternatives to conventional book publishing, including self-publishing and using media alternatives such as audios and videos.
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